The Seed.
Expert insights on building frictionless ambassador programs that scale with your brand.
Why Merchants Are Moving Away From Shopify Collabs
Shopify Collabs promised to make influencer marketing simple. But merchant reviews tell a different story - from coupon fraud to ghosted gifting and hidden fees. Here are the most common complaints.
Why Nano and Micro-Influencers Drive More Sales Than Macro - And the Data That Proves It
"Influencer seeding doesn't work" is one of the most persistent myths in e-commerce marketing. The real problem isn't the strategy - it's chasing the wrong type of influencer. Here's what the data says, and what to do instead.
The 5-Step Blueprint for Influencer Seeding at Scale
Stop relying on manual, one-off outreach. This five-step seeding blueprint shows you how to find influencers, automate outreach, and build long-term partnerships that generate a constant stream of UGC and sales.
The One-Page Revolution: Why Your Influencer Briefs Need to Shrink
Stop killing authenticity with 20-page PDFs. Learn how a strategic, one-page brief - paired with a solid agreement - can unlock creator creativity and drive higher engagement for your Shopify brand.